Ideate a new product for Reebok utilizing its proprietary “Flexweave” material to showcase its usage potential beyond footwear.

JDXP designed technology-enabled running gloves to address the issue of boredom cited by occasional runners as the primary reason they do not pursue the activity more frequently.

The running gloves incorporated Bluetooth sensors and light strips into the design to communicate suggested directions to the wearer while jogging, indicating whether to turn left or right through vibration and light cues. An app that uses geolocation to suggest different routes from the runner’s location based on the desired distance entered communicates the chosen route to the wearer through the gloves while jogging.

The solution not only demonstrated greater use cases for the material, but opened up new possibilities for Reebok to further expand its relationship with and usage of technology.

Luxury denim brand 3X1 briefed JDXP to update and innovate the classic 5-pocket jean, which as a product remains very similar to its original 18th Century design.

In order to bring the 5-pocket jean into the 21st Century, JDXP looked more broadly at the lifestyle factors that influence what we wear and how we interact with our clothing. Technology, security and safety were particular pain points that had as yet not been identified as opportunities for the category.

JDXP increased pocket sizes to allow for the larger mobile phone sizes prevalent today, making it easier and more comfortable for consumers to carry them. These pockets were lined with microfiber cloth to keep devices clean and protected.

The smaller “coin pocket” or 5th pocket was also enlarged to accommodate credit cards and lined with RFID blocking material to prevent cards from being scanned fraudulently. An 8-inch 3M reflective strip was incorporated into the center of the back legs to provide extra visibility for cyclists and walkers traveling during darker hours.

These pragmatic solutions went well beyond aesthetics to bring enhanced utility to an everyday favorite worn all around the world.

Mortlach, one of Scotland's premium single-malt whisky brands, was looking to expand its presence and visibility within the American market. Under its "Mortlach by Design" program, which develops links with the design community, the brand engaged JDXP as its primary design consultant to help develop the platform into a series of brand activations over a year.

JDXP worked with the brand's advertising, PR and event partners to flesh out "Mortlach by Design" into a series of designer-led events coinciding with the major US design festivals. Inspired by the brand's six stills, Mortlach by Design brought together six designers from different disciplines to create six products and experiences over a year, culminating with an "Ultimate Whisky Experience."

JDXP led the designer outreach, bringing together some of the greatest global talents in design, and liaised with the brand to ensure each designer was creating a product or experience that would be unique to Mortlach. JDXP also consulted on the calendar of programming and messaging to ensure Mortlach reached the targeted audiences and maximized impact with the design community.

Beyond the consulting role, Joe Doucet also contributed as one of the six design talents, creating the ultimate chair in which to sit and experience Mortlach whiskey while reflecting the obsessive nature of the brand's distilling process. The chair's design envelopes the user with a curved upper form featuring a mirror finish that reflects the person within the space, shields them from external visual stimuli and focuses their senses. With anything obsessive, detail is key, so the design is crisp, the materials premium and the finishes flawless, elevating the act of sipping whisky to an art form.

Air Company’s revolutionary technology transforms the core inputs of air, water and sunlight into ultra-refined and impurity-free alcohol products, removing carbon from the atmosphere in the process. JDXP was asked to develop a sustainable packaging solution for the company’s first consumer product, AIR Vodka.

Utilizing innovative plant-based and recycled materials, JDXP is creating a series of everyday products found in the bedroom, bathroom and kitchen.

JDXP created a friendly and inclusive visual identity for the brand to reinforce its planet-friendly mission. We designed its launch product, the henri hanger, with a central ‘O’ feature that allows for accessories to be easily paired with garments, but which can also hold a sustainable, charcoal-filled disc insert that helps purify the air and remove odors from closets.

As partners in the business, JDXP has been developing numerous other products in the air care, storage and cooking categories that will aid households in reducing unnecessary waste and lessening their environmental impact.

A serial entrepreneur with experience in the tea industry asked JDXP to partner with him to create an entirely new tea brand fit for the 21st Century and challenge the traditional and fussy associations consumers have with the category.

JDXP devised a name - Firebelly - that speaks to tea's benefits in a modern, characterful way, then created a visual identity that is resolutely modern and simple to reframe associations with the beverage.

Beautiful packaging that focuses on sustainability, including the first-ever biodegradable loose-tea pouches and reusable boxes, was developed to display as a library on kitchen shelves.

JDXP also designed a line of contemporary accessories, including sleek tea pots, a convenient travel infuser and smart, stackable cups that create an overall brand experience that is modern and suited to busy lifestyles.

A seasoned Bacardi executive wanted to create the first brand of Japanese sake aimed specifically at consumers in the West.

While the sake itself was being created traditionally in Japan to ensure its authenticity, the brand needed to reflect its origin yet feel relatable to western consumers. Scores of names were considered prior to selecting Soto, meaning “outside” in Japanese, to convey a sense of spirit in the brand.

The circular branding element directly references the name, suggesting that one looks through the bottle to view the outside world through the sake. The bottle has a textured effect that symbolizes rice, sake’s key ingredient, while Japanese characters were integral to the label design to support the fact that this is still a premium Japanese sake.

One of the key challenges to overcome was the fact that the bottling facility in Kyoto could only support screw caps, which are considered “cheap” in western culture. JDXP’s solution was to cover the cap with Japanese denim, providing a unique design flourish that also allowed the sales team to leverage the cloth as a serving ritual: the denim can be used to wipe down the condensation on the chilled bottle before placing on tables. The ritual distracts from the screw cap and turned the potential liability into a distinctive strength.

Wind energy has played a key role in helping national grids around the world reduce dependence on fossil fuels to generate energy, but wind turbines for homes and businesses have encountered very slow uptake due, in part, to their intrusive physicality.

The Airiva wind turbine wall is a modular, scalable and smart wind energy system consisting of an array of vertical wind turbines within a contemporary frame. The elevated design integrates within urban and suburban architecture, such as rooftops, building facades and transport infrastructure, to bring energy closer to where we live and work.

Airiva’s wind turbine wall can work alongside other renewable energy sources, while the generated electricity can be used directly on site or stored for future use.

Having invented the product and developed the brand, we are working with development partners and investors to bring the wind turbine wall to market.

You can learn more and register for updates at Airiva.com

Studies showed that face shields or visors, worn in conjunction with surgical style face masks, were optimal in terms of preventing wearers from touching their faces and preventing particulate matter from entering the eyes, which is a key aspect to preventing virus transmission. However in their basic format, face shields are uncomfortable and awkward.

To try and create a face shield that people would actually want to wear rather than simply put up with, Joe Doucet designed a shield with a nose bridge and and arms so they sit on the wearer just like eyeglasses. This simple solution makes them more practical and feel less alien on the wearer than a typical face shield would.

The shield itself is curved to better fit the face. All clear, as well as versions with integrated men’s and women’s sunglass lenses were created and all versions have full-face UVA, UVB and blue light blocking protection to maximize usability whether outside or in office environments.

JDXP worked with production, sales and distribution partners to launch Vueshield within an 8-month development timeframe during the pandemic.

Over 33 Million hanger end up in landfills each year, as do most household items.

Utilizing innovative plant-based and recycled materials, JDXP is creating a series of everyday products found in the bedroom, bathroom and kitchen.

JDXP created a friendly and inclusive visual identity for the brand to reinforce its planet-friendly mission. We designed its launch product, the henri hanger, with a central ‘O’ feature that allows for accessories to be easily paired with garments, but which can also hold a sustainable, charcoal-filled disc insert that helps purify the air and remove odors from closets.

As partners in the business, JDXP has been developing numerous other products in the air care, storage and cooking categories that will aid households in reducing unnecessary waste and lessening their environmental impact.