We are an award-winning multidisciplinary practice who believe that design is a tool to create opportunities. We believe that creative vision can transform an object into an obsession, a product into a paragon and a business into a brand. We believe that by partnering with the world’s most exciting brands, we can create innovative ways for product design, packaging, architecture, retail design, furniture and technology to shape tomorrow.
JOE DOUCET | PRESIDENT | CHIEF CREATIVE OFFICER Joe Doucet's ability to fluidly cross the different disciplines of design have made him one of the most sought after creative talents working in America. After graduating from the prestigious Art Center College of Design in 1999 with a degree in Communication Design, Doucet quickly began exporting his vision beyond graphic design into product, furniture, environment, packaging, technology and many other problems that clients have throw at him over the years. As a designer, inventor and creative director, his work deftly hybridizes function and visual appeal while conveying layers of meaning and message. Doucet believes that design and, more importantly, a designer's thought process can play a larger role in innovation and problem solving, as well as aesthetics, whether that be for brands, their product portfolios or for a broader social context. His portfolio therefore encompasses furniture, consumer electronics, corporate identity, jewelry, fashion, technology, children's toys, environments and architecture, delivering innovation across a variety of industries and clients such as Bernhardt, BMW, Braun, Hugo Boss, Lexon, Moët & Chandon and Target. Doucet's work has been exhibited numerous places internationally, including the London Design Museum and the Biennale International Design in Saint-Etienne, while his awards include a 2016 Cooper-Hewitt National Design Award Nomination in Product Design, a 2010 World Technology Award for Design and Good Design Awards in 2012 and 2008. He was also named the only ever AvantGuardian for Design by Surface Magazine and he currently holds more than 50 patents for his designs and inventions.
RICHARD HINZEL | PARTNER | MANAGING DIRECTOR Richard Hinzel studied Law at the London School of Economics and Political Science before going on to a career path which took him from journalism at Wallpaper* magazine to advertising and brand design management. With experience in Europe, the USA and Australia, working on brands as diverse as Swiss International Airlines, Bacardi, Hugo Boss, H&M, Selfridges & Co, Moncler, Puma, Coty, Lancaster and Davidoff Fragrances, he brings a decidedly global viewpoint and understanding of growing brands and businesses in the international market place. What ultimately brought Hinzel to the design industry is his belief that innovation is as vital to a brand commercially as it is creatively.
photo: Kendall Mills