By Joe Doucet
Birch wood and Silicone Tubing
Sling is a simple and elegant chair
which holds a surprise. The backrest is
actually a flexible silicone tube which
conforms to the body, giving support to
the appropriate area of the back as it
naturally adjusts to each individual body
type. Exquisitely crafted from solid birch,
the tubing slips on to extensions protruding
from the legs using only friction allowing for
many variations by way of color and texture
of the tubing. Once weight is applied, however,
the tube grips the housing and will hold fast
until tension is relieved.
Wine Chillers by Joe Doucet with Neal Feay Studio
When commissioned by Wallpaper* for its annual
Handmade Exhibit, design polymath Joe Doucet wanted
to create more than an object, he sought to create a ritual.
The result is a series of wine chillers, exquisitely crafted by
Neal Feay Studio in Santa Barbra, California.
A chilled bottle of wine is placed inside the containers,
which prevent the cold from being lost by convection,
conduction and radiation. The textures engraved in varying
depths which wrap around the chillers are inspired by the
wind patterns of cold fronts as they move around the globe.
AMU is the world's first mobile game
that not only takes place on your screen,
but also takes place in the world around you.
An entertaining test of agility, coordination
and spatial awareness, AMU uses a
sophisticatedly simple and graphic design
interface to open dynamic, demanding
game play to you and your surroundings.
For the best experience, play AMU
AMU is available for download for iOS from
Development by Sirqul
MINIM is a deck of regulation playing
cards that dallies with the idea of
how much you can take away while
still maintaining a playable deck.
Simple geometric symbols are
reductive versions of hearts, clubs,
diamonds and spades and while it's
necessary to mark the back of
regulation playing cards, we've
done so with a minimal diagonal line.
Cheeseplate & Knife
Walnut and Stainless Steel
The real challenge of a designer is not in
making a beautiful one-off gallery piece,
but in tackling the mundane. What could
be more banal than a cheese plate? Can
you make choices which make it highly
appealing, better in function and, very
importantly, considerate of manufacturing
processes? These questions were the
starting point for CUR.
Available for purchase from
Annex is a signed and numbered
edition commissioned by the Shop at
Cooper-Hewitt National Design Museum.
Made completely of hand-honed marble,
the tables use only gravity to securely
join them together.
Photo: Kendall Mills
This elegant line of products and home
appliances was created to reinforce the notion
that taking a considered and strategic approach
to product design within any brand portfolio
should lead to products that are recognizable to
consumers through their design ethos and not
simply through the application of a logo onto
The "circle" element which lights up to indicate
usage on each product is prominent and distinctive
while also serving a function and purpose in the
products usage by the consumer. Pieces from
the series were featured in the Dieter Rams
retrospective at the London Design Museum
(2010 - 2011) in recognition of Rams' influence
with today's great designers.
Artistry asked us to develop their first
skincare line for men sold exclusively in
Asia with a minimal capital investment,
as it was a yet unproven market for them.
The result was the most successful product
line launch in their history, a fact we are
especially proud of.
Hand woven New Zeland wool rug
A place for everything and everything
in its place, that's the inspiration for our
Align rug. Hand woven by the expert
craftspeople at Odabashian Rugs using
the finest silk and New Zealand wool,
our design expands on the 2mm x
2mm grid that forms the base of all rugs
to create a design feature from its production
with the benefit of facilitating
the perfect alignment of furniture upon it.
And just think of how much fun it'll be to
move things around ever so slightly under
the noses of those with Align.
Edition of 1
24" x 24"
Silver and Blue Mirrored Acrylic
Commissioned by Jean Lin and
Jennifer Krichels to create a unique
object to auction to relief the victims
of Sandy, my thoughts turned to how
quickly we forget about events of such
devastation. Fathom was created as a
beautiful reminder. When one passes
in front of the object, the top part of
your body is reflected in a natural way,
but the bottom half of the mirror creates
a deep refraction and convincingly
makes you appear as if you are
neck-deep in water.
We are excited to participate
in this collaboration with
creating a box to safe keep
artwork. Our answer to the
brief; Wunderkammer, a self
contained space providing both
storage and enjoyment of the
The brand team at Artistry tasked
the studio with overhauling their entire
color cosmetic and skincare packaging
lines to inject new life into the brand,
elevate its positioning in the minds
of consumers and allow it to compete
with the premium cosmetic and
skincare brands found in high-end
department stores and pharmacies.
Robert DeNiro's Greenwich Hotel
Group, working with the city of
Shanghai, briefed us to create a
spectacular installation that was
to surround an entire, redeveloped
block of building's in the city's historic
Bund district. They wanted something
special; something very disruptive
and modern to distinguish this block
from the other elegant, historic blocks
that make up this special area of Shanghai.
We believe truly special should
always be revealed slowly, teasing
and building anticipation. Our
concept was to wrap the entire
block, allowing for entrances and
traffic, in panels of Smartglass,
which go from transparency to
opacity panels when a low current
of electricity goes through them.
The electric current was controlled
by a computer program that created
random patterns, colors, gradients
of transparency and movement
around the entire block, ensuring
constantly changing glimpses of
the buildings inside. Relatively
low cost, the Smartglass "hoarding"
brought a sense of modernity while
allowing for seasonal or celebratory
displays throughout the year.
The “The World’s First” blended scotch whisky,
Dewar’s, was looking for an agency to give the brand
a refined and premium update that translated its
distinctive heritage in a way that would appeal to modern
consumers. Playing on the brand’s “original” scotch
whisky status, we arrived at a strategy for a look and
feel that emphasised “Authenticity”. We then researched
Dewar’s archival history to create a branding icon
from the founder’s signature, a bottle shape that
elegantly expressed its earlier incarnations and a
series of branding details across both the primary
and secondary packaging that all supported its
prestige heritage and authenticity claims.
Prism is the result of our first collaboration
with the venerable French producer of design
goods, Lexon. Reminisent of a cube sinking
into the suface upon which it rets, the series
includes a 10cm clock/radio/MP3 player,
an 8cm rechargeble wireless speaker and
a 6cm alarm clock. All with integrated
touch controls and the latest technology.
For centuries, master furniture makers
prided themselves on the technique and
artistic flourish allowed through marquetry
using precious wood veneers. Somewhere
along the way, veneer became regarded
as the cheap alternative to solid wood and
synonymous with superficial. WL03 "Venerate"
showcases the beauty of wood veneer -
in this case maple - while highlighting the
importance of conservation, creating a table
with joinery that would be virtually impossible
to craft without wasting the better part of a
solid block of wood.
This project for Whirlpool is demonstrative
of our ability to utilize design as a tool for
innovation. The brief was simple; show is
something interesting. The approach was
to create an innovations program based
around a thesis. The first being "today, we
are forced to live with our appliances.
Tomorrow our appliances will be forced
to live with us."
The benefit to Whirlpool is that they received
a model kitchen which acts as a "concept
car", to visibly prove they are an innovation
based company. Additionally, several product
aspects can be incorporated into their
existing product lines, such as, the "cooking
door" which eliminates the need to keep
opening the refrigerator door when cooking.
Crystal is a fascinating medium. To begin
with, it really only exists because of light
and has a miraculous effect when the true
nature of light is revealed through the
prismatic effects of crystal.
In addition to creating the Visual Identity
for Swarovski, we developed many
different print materials for them,
incorporating various printing techniques
that subtly reflect and respond to light
as they are viewed.
From an environmental standpoint, the
benefits of shipping an object with as small
a footprint as possible are numerous.
Unfortunately, flat pack furniture has long
been associated with cheap. WL01 "ScrewTop",
proudly displaying its construction as a
design feature, takes the idea of self
assembly and elevates it to a fetish.
WL01 is the first product in the new line
WhyteLabel by Joe Doucet, which produces
intellectually and emotionally interesting
furnishings of the highest possible quality.
More brain tease than nesting
tables, Abscissa uses form and
perspective to inject new dimension
to an otherwise unassuming
furniture concept. These tables
sequentially torque to reveal the
inner tables when stacked together.
The tables perspective challenging
lines and angles create the illusion
that surfaces are not flat even though
they're perfectly capable of holding
Puzzles are generally perceived as
simple play objects for children or
genteel pastimes for the elderly. Puzzled
introduces the need for a high level of
mental dexterity to fit into place its array
of geometric shapes which have all been
cut from one solid piece of marble. As
sculpturally pure as it is intellectually
demanding, WL06 "Puzzled" proves that not
everything that looks simple is simple.
Wallpaper* magazine commissioned us
to create a project promoting their client
Chivas Regal 18. The brief was to take
the qualities of a rich, luxurious drink which
one must take time to enjoy, and translate
that into physicality.
The answer was Stereotype, a speaker
system whose decadently rich sound is
derived from both the material, carved
from a solid block of sustainably sourced
American walnut, and the primary and
secondary sound from the dual-faced
The design allows for the speakers to be
suspended or set upon a flat surface.
While it's true that every minute counts,
there are more interesting ways of
getting there than watching a second
hand tick 60 times. Sync uses sub-bass
frequencies within a liquid medium to
intensify the ticking sound of a clock and
create visible sound waves so that you
not only see, but feel time tick away.
photo: Kendall Mills
When an entrepreneur asked us to
redesign Hecho a Mano, a Russian
language cigar magazine,we took the
brand to a new level, allowing the owner
to take his business into new territories.
In addition to creating the first men's
luxury lifestyle magazine which celebrates
Mother Russia herself, we changed the
focus away from cigars to encompass
the broad world of bespoke and custom
products, referencing "hecho a mano",
or "made by hand".
It's often said that a little chaos
can lighten up any situation.
We like the sentiment so much
we decided it needed to come alive.
Hadron is a pure form in hand-blown
translucent black glass containing a
20 meter stretch of EL (electroluminescent)
wire to create some wonderfully
photo: Kendall Mills
One Madison Park is an iconic building with
a bit of a troubled past. We were asked to create
an identity both appealing and transformative.
We chose the silhouette of the building for its
resemblance to the address. The visuals ask you
to imaging yourself reflected in the window looking
out at you commanding view of Manhattan.
What's life without a few
indulgences and, considering
most things that are fun will
eventually kill you, we thought
we'd herald the virtually extinct
ashtray. Our gold-plated Fetish
is an effortless form; a circle
pinched together in one
place to hold that last cigarette
before you get back on the wagon
(again) for good. Remember,
don't blame the much-maligned
ashtray; it's an innocent victim
in the war against pleasure
photo: Kendall Mills
May 17-21 2013
One of the best achievements that
good design can bring to mankind is joy:
a very simple concept that requires a
sense of playfulness. For his yearly foray
into the experimental and unexpected,
Joe Doucet tackles the relationship between
design and "play" through a series of
concepts that re-imagine our interaction
with the digital world, re-invent our
perspectives on furniture and space,
revamp some old-school modes of play
and realize the potential of playing
with some friends.
Whether the communique is of a loving
or legal nature, SMS and IM conversations
are only in electronic format, leaving no
physical copies as a means for
BlackBox is a portable unit that plugs
into one's phone or laptop and uses a
standard, non-carbon receipt printing
system to create two matching records
of any length of conversation. Simpler
than trying to convert to email and sending
to a printer, BlackBox offers instant records
of conversations with a second copy that
can be shared with the other party. After
all, a paperless society only sounds
good on paper.
9 unique objects in a series. Solid moulded
acrylic and dye.
Like most people in the path of Sandy, the first
thing I did was to wait on line to stock up on water.
The irony that an excess of water was the cause
of the destruction was not lost on me, and led to
my project. Taking the empty water bottles I
stocked up on, I used them as moulds to cast
solid acrylic forms ranging from clear to opaque
black, symbolizing the deepening crisis water
caused us over time.
Energy consumption in modern times
has been considered a right rather than
a luxury, guaranteed to be there at all times.
With the current energy grid groaning
under demand, as well as rising costs
of production both financially and
environmentally, consumers must wake
up to a world where energy is the
SwitchLamp is a lighting system that
makes users conscious of their energy
consumption by confronting them with
a very large switch that must be manipulated
in order to turn the lamp on and off.
Integrating the switch into the lamp
connects consumption directly to the
light in the user's mind, while making
late-night entrances less of a fumble
in the dark.
We developed a new Brand Identity System
for the No1 vodka in Australia and New Zealand
to help them further penetrate the U.S. market.
In addition to all on and off premise items, created
a new brand icon, the upside down Kiwi, to create
a memorable mnemonic for the brand that reflects
its origin while illustrating its intrinsic personality -
something that was missing from its previous
Created from a simple form which flows
around a curve, Halo is an object which
becomes visually interesting from any angle.
Comfort and beauty merge into a stool
which is equally at home in a cafe as it is
on a pedestal in a gallery.
Printed Tyvek and Carbon Fiber.
We love kites. Equal parts folly and
miracle of engineering, with a hit of
harnessing nature to boot, our printed
Tyvek and carbon fiber Triad kite
resulted from a study on wind resistance
and its effect on flight stability.
Triad's uniqueness stems from the
idea that its stability comes from its
instability, so it's perfectly capable
of being flown but not controlled,
so it does its own tricks, constantly
surprising the kite's flyer.
Joe Doucet / OnTime
May 18-21 2012
We spend time, make time and indeed
view time essentially as experiences,
but can we translate these experiential
notions of time into objects of beauty?
On Time by Joe Doucet is a series of
concepts and experiments that seek to
push our perceptions of time and its
Bound is an exploration into combining
minimalist structural engineering with a
maximalist sense of elegance. every curve
and line of the sensuous form was designed
to impart a sense of the chair in a stasis of
motion. it is meant to evoke a feeling as
though the chair may, at any moment, leave
of its own accord.
In an age where technology allows
for a constant bombardment on our
senses, where tablet computers and
smartphones mean we are reachable
24/7, One Sense symbolises the human
need for periods of peace and tranquility.
One Sense not only obscures environmental
sight and sound from encroaching on the
wearer, but utilises the color red and a
display of spikes, drawn from nature's
symbols for warning and defence,
to alert others not to intrude.
photo: Kendall Mills
New York is a city that loves a challenge,
and when Joe Doucet and Chad Phillips
engaged the most famous and innovative
designers working in this great city to
create one-of-a-kind interpretations of
Kidrobot's iconic Munny character, they
jumped at the opportunity. The result is a
never before seen group event featuring every
generation of important figures in the world
of design in one location transforming one
form. Profero has created the most innovative
online event and auction to document this
moment in history, and to extend the
experience to those not fortunate enough
to be selected to attend the event.
When Hugo Boss asked us to reinvent
their body wear packaging system, we
knew the challenge ahead. The category
is a "sea of sameness," restricted by the
cost implications of showing a model's
face across the volume inherent in
The solution was to conceive the packaging
as a three-dimensional space showing the
model in three overlapping poses covering
all surfaces. This approach also allowed
potential buyers to see the product from
all angles, minimizing confusion and returns
for a product that cannot be tried on
The following is project commissioned
for BMW to develop a printed documentation
of their beliefs as a brand, or a Brand
Book as it is referred to in the industry.
The solution; a highly emotional and
visceral journey, where you feel the road,
sense every curve and your heart races
in anticipation of being behind the wheel.
Bound in white perforated leather to
capture the luxury of speed and precision,
the oversized volume expands into an
extreme landscape format to ensure the
feeling of an open road.
Mouth Blown Glass.
Spineless wonders can be greatly underrated,
especially for their ability to keep the party drinks
flowing. Our Baccic series of stem-less champagne,
wine and martini glasses blend elegant shapes with
a bit of mischief, meaning partygoers have to finish
their drinks before setting them down. Needless to say,
we don't believe in half measures.
Most of us sit under them, and usually
bemoan them, every working day.
The humble fluorescent tube has been
at the forefront of efficient office lighting
for decades, but reconfigured and re-imagined
as a modern, immodest chandelier,
it finally finds a rightful place in the home
with WL02 "Flourish."
Configurable in multiples of 2 to 12 units
One of the services performed for P&G's
premium hair care division in Geneva is
helping them to concept the future
development of their product lines.
The following is a sample of projects not
currently being pursued, and therefore,
we are able to show as examples of work,
but it gives a good understanding of how
we bring our thoughts to bear on the
immense challenges they face as a brand.
Perk is a coffee service set which
elevates the creamer, sugar bowl and
spoon into a sleek and playful centerpiece.
This series of technically perfect,
porcelain sculptures takes everyday
vessel shapes common throughout history
and celebrates their form rather than their
function. Each WL05 "Presence" piece
showcases the rarefied craftsmanship of
porcelain artisans, and together they are
a striking statement about utilitarian objects.
An Italian family who owned a water
source in continuous use since the 4th
century b.c. briefed us to create a new
ultra-premium water brand from the same
source as another of their products. The
challenge therefore was to create a true
difference in product beyond just
Research held that light affected the
taste of bottled water, so our solution
was to modify a portion of their bottling
facilities so as to produce this new brand
in complete darkness. The opaque bottle,
its form and the secure neck seal all
reinforce this experience so the customer
therefore enjoys water with a taste that
is completely unaltered by the effects
According to Greek mythology, Zeus
became so enthralled with io that his wife,
Hera, turned her into a cow to hide her
from him. I thought she might make a nice
chair. From unparalleled craftsmanship.
Individual pieces of leather are cut and
moulded from a single hide and sewn
using a precise saddle stitch technique
which has all but vanished. Made from
polished solid stainless steel base with
Chow Bella's sleek and comfortable
chopsticks nest into a porcelain base
which functions as both holder and
As part of the philosophy of Bond. the
design think tank formed and operated by
Joe Doucet, a yearly exhibit took place
during Design Week in New York. The
exhibits were created to become a dialogue
with the public around design as a
catalyst for change.
This is Bond. was the inaugural exhibit
announcing the arrival of Bond. via an
exhibit of 10 projects which were designed
to question the way we perceive the
artifacts which permeate our
Scape is a seating system modeled on
the urban grid. Individual seating pads in
five different heights slide into and out of
the gridded base at will, allowing countless
arrangements to be made. Its design
creates instant environments. Bringing
the energy of the city into staid interior
spaces. Reconciling the individual and
the community. Transforming the passive
notion of sitting into a dynamic and
involving activity. Scape brings
people together in unexpected ways,
facilitating intimacy and fostering
interaction. Transforming one's situation
into an experience.
One of the most contentious issues
surrounding time is its effects on
physical properties over the long term.
What is perceived as character to one
is viewed as crime to another. The
unfinished solid walnut cone will age
and gain patina over the years,
changing a little each day, just like
ourselves. Similarly, the mirror
at its base lets the user see how
they change with time as well.
photo: Kendall Mills
Inspired by a wine bottle bobbing in
the ocean, Float captures a moment of
complete stillness. Resting on the surface
that it is placed upon, the porcelain vase
gives the impression that there is
iii is a membership service which enables
subscribers to receive refills of selected
personal products via post on a regular
basis. It gives convenience a conscience,
allowing consumers to save time, minimize
waste and reduce their carbon footprint.
The elevated aesthetic of iii imbues
otherwise disposable items with a sense
of permanence, as does iii's method of
purchasing. The subscription service
creates a sense of belonging while giving
customers the reassurance of knowing
they'll never run out of a favorite item.
Grace Hightower & Coffees of Rwanda is a new brand
of coffee launched by Grace and Robert DeNiro and
sources its coffee beans directly from independent
growers in Rwanda, supporting them and their local
economies. Joe Doucet Studio developed the logo
and packaging for the new brand, helping them with
their presentations to also secure premium distribution
through the Whole Foods gourmet supermarket chain
in the USA.
When is a minute more than just 60 seconds?
Through this mechanical device from an imagined
past, which takes exactly one minute to complete
its circuit, a minute can also become a pattern,
a motion or a series of interconnected events that
can have nothing at all to do with how we tell time.
photo: Kendall Mills
The glamorous Austrian crystal brand
Swarovski has provided us with numerous
projects and challenges over the years,
including the following examples.
Frames 1-3 show an exhibition we created
for them at the entrance of the Toronto
Film Festival and featuring their products
as they have been used in various films.
The following pages give an example of
how we assisted them in developing their
retail window concepts across
A playful way to store your loose
change, Cache is an adult version of
the piggy banks we grew up with. The
bowl easily separates so you can access
your coins on laundry day, no hammer
When Jerry Helling, president of Bernhardt asked
us to design our first contract furniture piece we
were very excited as we love trying things we
have never done before. The result of this collaboration
was Duet. A small width conference chair that blends in
to any environment. In addition to its clean lines and
exquisite comfort, the chair is also 95% recyclable,
a first for us both.
The increasing frequency and strength
of natural disasters around the world has
created the need to temporarily house
large numbers of victims with little notice
and minimal expense.
PopShelter is an ultralightweight, easily
assembled shelter construction that can
be flat-packed and air-dropped in large
quantities. Not only does the structure
offer protection against the elements, but
also considers the mental well-being of
the victims with interior colors that are
recognized for their ability to lift the human
spirit. Made from waxed corrugated
cardboard, the structure is waterproof
and easily recyclable.
The established fashion house of Yves
Saint Laurent asked us to concept a day
and night fragrance conveying elegance
with a touch of trespasse.
YvesParis is an elegantly simple solution
to the brief turning a classic aspirator into
a fetishistic object, featuring a studded
leather pump and an exaggerated
24ct. gold folding bracelet an necklace
creating sixteen facets which, when folded
correctly, form a diamond shape adding a
hidden dimension to an adornment for your
wrist or neck.
When a developer approached us to
create a new hospitality experience to be
located in the exuberant emirate of Dubai,
clandestinely code named Hotel Dubai,
we were intrigued.
Having spent time in Dubai, one realized
that to make an impression you have to be
either the biggest, most opulent, or the
most extravagant architectural statement
of the last 50 years.
The fact that a poised and elegant person
attracts more attention in a room full of
fashion statements. A simple, almost
egalitarian stance was out approach.
A hotel with three sizes of rooms, each
a cubic addition, divert from a singular
column. Maximizing the views of the city
and ocean, and elegantly standing out in
a cacophony of overstatement.
Less and More - The Design Ethos of
18 November 2009 - 7 March 2010
Design Museum Shad Thames London
In the first UK retrospective of Dieter Rams＊
career in over 12 years, the Design Museum
showcased his landmark designs for Braun
and Vitsoe, alongside works inspired by his
ethos from contemporaries Jonathan Ive,
Jasper Morrison, Sam Hecht, Naoto
Fukasawa and Joe Doucet.
In addition to developing a Visual Identity
program for Moet & Chandon, we completed
a "Brand World" project to demonstrate
how the principles set forth in the Visual
Identity could come to life across all
consumer touch-points, from in-store
One of the main components to the new
branding program was the leveraging of
the foil pattern around the neck of the
bottle. An asset of the brand for centuries,
but until our work, one which had never
been utilized. Note the use of the pattern
across many different media. The following
is a brief visual synopsis of the work.
For centuries, the hourglass was used
by man to define the passing of a specific
time period. Oroborus loops in on itself
to defy the finite aspect of the conventional
hourglass and recognize time as an
photo: Kendall Mills
The genesis of Airate was a project to
rehabilitate derelict square-block lots in
Manhattan. Aside from green space, the
challenge became how to have the space
"give back" to the city. Energy generation
was an immediate choice, with wind energy
the preferred route. Two problems became
apparent. One, large scale wind turbines
must be set against a prevailing wind,
causing them to operate a peak efficiency
30% of the time. Secondly, they are
considered unsightly and therefore usually
consigned to remote or offshore locations.
The solution, Airate. A patented vertical wind
turbine that accepts wind from any direction
and whose aesthetic, sculptural appeal is
welcomed in populated environments.
The design was nominated for the 2010
World Technology Summit Awards.
Artistry, the second largest beauty
distributor in Japan, enlisted our help to
redesign the packaging across their
entire skincare and cosmetics offering.
Our first project was their Pure White skin
lightening system. The seven different
bottles share a common theme in form
and the graphics are applied using a
special foil which plays with the light to
move from dark to light, reinforcing the
efficacy of the product.
Level is a stackable storage system
whose individual units can be placed
together in any configuration. The
simplicity of the system allows for one
to easily add or divide units as their
Eve's album, "Here I Am" marked a
departure for the artist. There was a
sophisticated maturity that required
album artwork to reflect this shift in tone.
Not only has this been a huge success
in helping to open her up to new artists,
the logo we created for the cover has
been adopted by the artist for use
beyond this album.
Mirrors serve to provide us with
a snapshot of ourselves at a
specific moment in time. But we
all have days when standard silver
mirrors are a little too truthful for our
liking - do we really need brutal honesty
the morning after the night before?
Memoir's golden hue and geometric
configuration creates an art form that
offers a wonderfully gilded reflection